From Think Different to Knit Different: How Apple Became the Company It Warned Us About in 1984

JFC. We’ve officially reached peak enshittification.

Apple Announcement Link

Apple just announced the “iPhone Pocket.” A knitted sock for your phone. Starting at $149 USD.

A company once known for changing how we communicate now wants you to wear your phone in a pouch. A “beautiful way to carry your iPhone,” they say.

Learn how to read the room. People are struggling to afford groceries, and you’re selling a $230 phone sock.

This isn’t design.

It’s detachment.

It’s a perfect snapshot of where tech is right now: the obsession with form over function, luxury over logic, image over impact.

Meanwhile, the creators actually building real infrastructure, privacy tools, and useful systems get buried under the noise of fashion-tech gimmicks.

We didn’t need a sock.

We need substance.